More Market Casualties

Apparently, Homes Illustrated Magazine is one of the latest casualties of the current market. In an email I received yesterday, they said; “This market has been hard on all of us, both you our customers and our industry as a whole.”
I’m not 100% convinced that the market had as much to do with their decline as did “marketing” practices in our business. While they have a web site, the focus on an expensive print format was something that is not nearly effective today as it was many years ago. I had ad space in their publication for many years but decided, 5-6 years ago that web based advertising had a much better result for our clients. Just about any serious buyer begins their search on the web today. Our listings pages on sites like realtor.com and azcentral.com are able to reach a far better audience. Like magazines, many agents and mortgage companies are “folding” like crazy. In just about any industry, change is good. I promise to be around for a long time. For help or advise.. “Just Call Nick!”