That’s Who We R® is a new marketing campaign from the National Association of REALTORS®.
Personally, I am glad to see more talk about what it means to be a REALTOR®.
As an industry, I feel like real estate agents have done a poor job conveying the value of working with a professional. I also believe that representation and guidance is of utmost importance for consumers to get from their REALTOR®.
For me, the symbol is a way to reflect on why so many of us do what we do. As I get older, I find myself wanting to give more back to an industry that has been so good to me in so many ways. I also want to help people to choose their real estate partners wisely. Knowledge and experience can make all of the difference in the world.
I appreciate the fact that NAR is starting this campaign to talk about home ownership as being an important part of the American dream.
In a world where people are told that they can instantly buy homes with the click of a button and do everything faster, easier and with “no hassle”, I hope they are working with experienced professionals who will walk them through the pros and cons of multiple situations.
The fact is, quick and easy is awesome for booking a hotel room, but for buying a home it can leave room for costly mistakes and oversights. True value comes from knowing areas, knowing recent sales of comparable homes, contract negotiations, the escrow process, financing options, contract negotiaions, property condition, agency relationships, local and regional real estate laws and so much more.
A computer algorithm doesn’t live in your neighborhood, it doesn’t see the true condition of “comparable sales” and it isn’t there to negotiate on your behalf. – Nick Bastian, REALTOR®
While the purchase or sale of a home can run rather smoothly, many real estate transactions have a LOT of moving parts to them. Having an advocate on your side to help you negotiate the transaction can be very valuable. Especially if and when things go wrong.
Heck, if you don’t know what you are doing, there’s a very good chance you will make a mistake that could cost tens of thousands of dollars, and you may never even realize it was made. Or, even worse is making that mistake and finding out it could have been avoided if you would have had a knowledgeable REALTOR® on your side.
Look, we all want an easy button and we all benefit from phone apps, websites, computer algorithms and the vast amount of data that is available to us. My true belief is that the vast majority of people who are buying and selling real estate can and do benefit from working with a REALTOR® they can trust to guide them through the process.
We R® The Nick Bastian Team and – That’s Who We R® and what we do…