Looking Forward to Another NAR Tech Edge in AZ

OK, so I’m a bit of a geek. Not really a full fledged geek, but a geek none-the-less. This may be why I was excited to hear that NAR Tech Edge is  coming back to the Phoenix area. Basically, Tech Edge is a day where geeks like me get to talk about fun and effective ways to grow or maintain their real estate business.

For anyone outside of the real estate business, NAR is the National Association of REALTORS. This year, they are once again bringing this series of conferences to seven different cities, and I get to be one of the presenters here in AZ!

“This one-day, high energy conference is geared towards agents who are eager to learn how current web-based and mobile technologies can benefit their business and clients.”

I’m fortunate to know most of the people that I’ll be hanging out with at Tech Edge. They are an awesome group of speakers, and I’m pretty sure none of them are doing it to sell something to the attendees. One of the things that drives me nuts about so many industry events is the fact that someone is almost always trying to get in our pockets. NAR Tech Edge is different. It’s a bunch of people from our industry sharing tips, tricks and ideas to help each other learn new things or different ways to do them. I promise, no one will be pitching the latest and greatest way to effortlessly get you to page one of Google in 5 seconds. You probably won’t hear anyone say that “for today only, your subscription to our super duper service is only $19.99 per month!” What they will be talking about are proven ways that agents have been using to build their real estate business. Just honest, up-to-date, and accurate information.

What: NAR Tech Edge
When: Wednesday, September 24
Time: 9:00 AM to  4:30 PM
Where: SEVRAR Conference Center
1363 S. Vineyard, Mesa, AZ 85210
Register: NAR registration page

I’ll be sharing  my thoughts on social strategy, blogging and online branding. While these are three different topics, I believe you can use all of them to help build your real estate business, and I’ll talk about specific examples of how I’ve done that. To me, these topics are a lot of fun. We hear people talk about this stuff all the time, but I’m going to try to put a slightly different spin on it.  I’ll be the first to admit that I don’t have all of the answers. Heck, the rules seem to be constantly changing and the competition to be found online seems to get more sophisticated each day, but there are things you can add to your business plan to effectively enhance the online portion of your business.  For instance: Is social media just about what you had for breakfast? Can a blog help your business? What is YOUR brand? Do you own it? Do you control it? Let’s talk about this stuff.

Here’s a list of topics that will be covered, straight from the Tech Edge agenda.

Connecting With the Online Consumer 
10 Things to Know About Data Security
Email – Friend or Foe?
It’s a Mobile/Tablet World
Photo & Video Tips for Building Your Business
There’s an App for…Everything!
REALTORS Property Resource
Social Reputation, Ratings and Rankings
Business in the Cloud
Facebook for Fun & Profit
Content That Sells
Tweets, Pins, Check Ins & Social Strategy
Getting Your Blog On!
Learning to Love LinkedIn
OnLine Branding

I’ll be sharing some ideas about social strategy, blogging and online branding. While these are three different topics, I believe you can use all three of them to help build your real estate business and I’ll talk about specific examples of how I’ve done that. To me, these topics are a lot of fun. Many people hear people talk about this stuff all the time but I’m going to try to put a slightly different spin on it.  I’ll be the first to admit that I don’t have all of the answers. Heck, the rules seem to be constantly changing and the competition to be found online seems to get more sophisticated each day.

This is a list of the speakers for the 2014 NAR Tech Edge event in AZ. I always learn things when I hang around people who eat, sleep and breathe this stuff, and I think you will, too.

2014 President, Evan Fuchs
Nick Bastian
Dru Bloomfield
Amanda Sue Eberson
D. Patrick Lewis
Holly Mabery
Paula Monthofer
Terry Nolan
Bill Risser
Melanie Wyne

Tech Edge is Emcee’d by internationally known and world famous Bill Lublin. Heck, just come to hear what this dude has to say and you’ll be way ahead. He’s just cool like that. A BIG thanks to AAR, SEVRAR and AAR for making this all happen!

I hope you will join us, it is sure to be a lot of fun. In a REALTOR geek sort of way…